Tuesday, August 22, 2006

E. W. ARTICLE # 7 & ACURA RDX LAUNCH

E. W. Article # 7

A short article and an Apollo press release from Entertainment Weekly was posted today here. Interestingly enough this article was posted by Scott Brown and not by "Doc" Jensen. Do we have another character entrance here?

Transcript:

August 22, 2006
'Lost': Grab an Apollo bar

The third season of Lost is so close, you can practically taste it. In fact, you can taste it -- in the form of a complimentary Apollo bar. Below, find the complete press release from “The Apollo Candy Company, a subsidiary of The Hanso Group.” (We’ve redacted the contact phone number until we’re absolutely sure it’s part of the game.) Knowing what you now know, would you willingly bite into any air-dropped, Hatch-stored, Hanso-affiliated foodstuff?

Also, let’s begin a running tally of everyone who’s enjoyed the “out-of-this-world” taste of an Apollo: We can assume Hurley ate one (though I believe we only saw him eat one in a hallucination), and Kate devoured one in a long, very deliberate mini-sequence, shortly after the discovery of the Hatch. Are her horsey hallucinations somehow connected to Apollo consumption? Is the “out-of-this-world” thing a clue to an alien thread? (I sure hope not.) Also: Am I hungry? Yes. Not quite hungry enough to consume edible schwag, but certainly hungry enough to raid the breakroom Swiss Miss box. Back soon…

August 21, 2006
COMING TO A GALAXY NEAR YOU: “APOLLO BAR,”THE CHOCOLATE BAR THAT’S OUT OF THIS WORLD

Free Apollo Bars to Be Distributed for a Limited Time In Select Locations Across the U.S., U.K., Australia And Asia

What once was lost, now is found… Apollo Bar, the scrumptious chocolate bar developed in the 1960s by M. David Benson, has been enjoyed by generations of consumers. For those who’ve yet to taste Mr. Benson’s bars, your opportunity to “discover what’s inside” awaits. Beginning Wednesday, August 23, free Apollo Bars will be distributed while supplies last in select locations throughout the United States, United Kingdom, Australia and Asia. The Apollo Bar is manufactured and distributed by the Apollo Candy Company, a subsidiary of The Hanso Group.

“Chocolate has been my life’s passion, and I am thrilled to be able to share my passion with people all over the world,” said Mr. Benson. “Once people taste my chocolate bar, I think they‘ll be hooked. I’d like to thank Mr. Alvar Hanso and the good folks at The Hanso Foundation for making this possible.”

Mr. Benson, founder of the “Apollo Candy Company,” distributed the first Apollo Bars in San Francisco, CA in 1964. The bars grew in popularity and were circulating across the United States by 1968 before the company fell into dire straits in the early seventies. However, due to the considerable financial intervention of Alvar Hanso, founder of the worldwide philanthropic organization, The Hanso Foundation, the company was saved from bankruptcy and infused with new life. Today, the Apollo Company is alive and well as the private purveyor of chocolates for Alvar Hanso and his many companies.

From August 23 through September, the Apollo Candy Company will distribute free Apollo Bars in cities throughout the U.S., including New York, Los Angeles, Washington DC, and Chicago. For a complete list of dates and locations where people can get their free Apollo bar, and for more information on the Apollo Candy Company, please visit our website at www.apollocandy.com.
For more information on The Hanso Foundation, please visit www.thehansofoundation.org.

Acura RDX Launch

The Acura RDX Launch locations correspond with the Apollo Candy Bar give away locations. Coincidence? Doubtful!

Visit Acura .com, click on “RDX” then “Launch Events.”

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